Through sketching, mood boarding, and digital iterations, I refined typography, colour schemes, and illustrative motifs to reflect the sentimental and celebratory nature of weddings. Feedback sessions helped ensure that every element of the visual identity aligned with the brand’s values and connected emotionally with the target audience.
The final brand identity system includes logos, typography, colour palettes, and stationery templates that evoke warmth and celebration. Every design element—from save-the-dates to place cards—reflects careful consideration of visual communication, storytelling, and user experience. This project demonstrates how brand identity design and creative visual solutions can combine beauty with meaningful impact.
