Sam's Custom Tech

Brand Identity Sam’s Custom Tech is a local IT service business focused on making technology approachable, reliable, and stress-free. I developed a full brand identity for the business, including logo design, colour palette, typography, and supporting graphics. The goal was to create a professional, friendly, and modern visual identity that communicates trust, expertise, and accessibility. This project showcases my ability to translate a client’s values into a cohesive brand that resonates with their target audience, while enhancing digital presence and local visibility.

During the design process, I explored multiple visual directions to reflect Sam’s approachable yet professional personality. I experimented with colour, typography, and iconography to convey clarity, reliability, and warmth. Sketching, mood boarding, and digital iterations allowed me to refine concepts based on feedback and ensure the final design felt both authentic and distinctive. This stage emphasised collaboration, aligning visual elements with Sam’s business goals and customer experience.

The final brand identity combines clean, bold typography with a modern, approachable colour palette that conveys trust and professionalism. Logo variations, iconography, and supporting graphics create a flexible system for digital and print applications. The refreshed brand identity elevates Sam’s Custom Tech’s visual presence, helping the business connect with local clients and communicate expertise in IT support, troubleshooting, and education. This project highlights how thoughtful branding can strengthen business identity, foster client trust, and enhance user experience across multiple touch points.

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