Play 32

Brand Identity Play 32 is a conceptual brand identity developed during my time at Liveworm Studio in response to a brief for the 2032 Olympic Games. The project aimed to advocate for children’s right to play, participate, and be heard. The visual identity combines bold typography, playful forms, and dynamic colour to reflect the energy, imagination, and creativity of childhood. This project demonstrates how brand identity and visual communication can amplify social messages and values-driven design.

During the design process, I explored various typographic treatments, colour palettes, and illustrative motifs to capture the spirit of play. Moodboards, sketching, and digital experimentation helped refine ideas and align them with the Olympic theme. Collaborative feedback sessions allowed me to ensure that the identity felt inclusive, energetic, and visually engaging for a global audience.

The final brand identity showcases a vibrant, dynamic visual language designed for applications across print, digital, and environmental graphics. The logo and supporting graphics reinforce the message of participation, creativity, and childhood joy. This project highlights how thoughtful visual communication design can bring purpose-driven branding to life, creating meaningful connections with audiences.

↑Back to Top